What does a Dove Campaign look like in 30 years?

The year is 2047, I’m 54 (Gross), I have a screaming grandchild hanging off my neck while grocery shopping and and my wifi is allowing the hologram in my lounge room to assist me in choosing what I want, all in the comfort of my airborne home. (There’s actually no land left so some of…

Doves feelin’ the Love

  A few weeks ago I wrote about past advertising antics, (though not excusing it’s current existence) and how it has shaped the insecurities of today.      Advertising in my eyes is about adapting to how the world is responding in that point in time, and listening to what the big issues are seeming…

The Psych in Advertising…

Title Advertisings sole purpose used to be that you would tell the target audience what your product was, how much you could get it for and where you could get it. However over the years when additional competition came into play, it wasn’t enough to let people know you existed, but to differentiate your product…

IS LIFE A PITCH? OR IS THERE A BETTER WAY?

Here’s a question: What’s the difference between asking whether you should always pitch and whether you should buy a house? Nothing. Do we have the resources to buy a house (Take on an account)? Will we gain something from this or will we lose more by taking it on? Is the real estate good to…

Finishing the Diploma, what a feeling.

Holy crap. What, a year. I think the best part about this class, well actually not just this class, I’d say the entire course, is that it’s one thing to have all these ideas floating around your head, but to then be given the knowledge and the skills to take them from your mind, and…

  3 Great ads i had nothing to do with

Bakes beans aren’t for Astronauts Had the title not been “3 great ads…” I could of written this blog for eternity. Though i have managed to pull together 3 that have made me laugh to the point where I’ve been questioned as to how old I am. First of all, Baked beans aren’t for astronauts….

It don’t matter if you’re Black or White. But Brown. You can’t be Brown.

Bachelor degree in Advertising? ✓ Well presented ✓ Capable of doing the job ✓ Spot being offered for said job ✓ Nailed the interview ✓ Brown…✖︎  Awww…sorry mate…almost had it… Emily Hohol, young Sri Lankan woman and promising candidate, has been branded “Brown and Indian” by Sydneys Ad Agency ‘Banjo’. “‘I had an interview at a…

Awards: Are they void of any real merit if you have to pay to enter?

  Without taking away from any Ad or Campaign that has been recognised for it’s success or creativity, (kinda sounds like when you say “I’m not trying to be rude” or “I hope this doesn’t offend you” and it usually does) does winning an award actually mean something if it’s being awarded to someone who could…

Are we looking too much into subliminal Advertising?

Let me just say, although these brands/agencies may of lacked some sort of moral compass, the thought that went into these ads had to have only come from the most sagacious of creative minds in the industry. For some, I’d say we were too quick to cry witch at these companies. For example, my opinion regarding…

Is the Ad industry selling sexism?

Last week we had a class discussion regarding the absence of female creatives in the advertising industry. The leading question: Are any females in this room concerned or even aware that the industry is highly dominated by males? Not one of us answered yes. Whether they disagree or that they’ve simply never thought about it, I’m…

Does advertising do more harm than good?

So whilst reading up on the ad industry, I stumbled across a  few of the age old questions that surround it. The one that got my attention: Does advertising do more harm than good? After many arguments, particularly conversations I’ve had with myself in the shower, I’ve come to the the conclusion that the best…

University of Western Sydney | Refugee| Laywer

The University of Western Sydney wanted to show that if you chose to study there, the sky has no limits. They did this by using Deng Adut as proof. At the innocent age of 6, Deng was stolen from his mother, and forced to fight with the rebels as a child soldier. At the age…